How To Write a Hospitality Job Post That Really Works
Which wording should be put in your hospitality ads that will ring true in the mind of people who are looking for a job? This whole post can be summed up into one sentence. The job seekers want to know “what’s in it for me”. This applies regardless of where the market is trending (see 2016 Hiring and job market trends in the hospitality industry.)
Seekers are looking for benefits. Unfortunately, benefit descriptions are often missing in the ads. Employers who post the ads are so busy talking about what they want that they tend to leave out important benefits they may offer.
You do want to mention the qualities you are looking for in a future employee, but do not leave out the benefits. Think of it this way, just as you want your business to compete against other businesses on the benefits you offer your guests, so should you emphasize the benefits you have to offer prospective employees (not just compete on price or salaries!).
In emphasizing benefits, do not exaggerate them. Something to really watch for as you get desperate for employees!
List of job benefits you may want to consider
What is the name if your business – This will give potential employees a chance to find you online and decide whether or not this will fit their needs. It saves us all time and money.
Work hours – Is it Monday through Friday day-time only? This could be a deal breaker for some potential employees.
The pay – If it is good, say what it will be. If it is bad pay, which seems to be more of our industry’s way, don’t mention it. Note that having the budget to pay “well” may or may not attract better employees. Kitchen staff in particular, who often need a higher pay, may choose to work for less money if you offer, for example, the benefit of quality kitchen equipment.
The uniform – is it provided by you? Do you provide free onsite uniform washing.
Flexibility – If you have flexibility in the work hours, mention it. This may be an indication to people that your place is a good place to work as it may show that you are willing to keep employees’ families as a priority.
Staff meals and or discounts – You do not have to say what exactly that means but mention it. This may indicate to potential employees that you take care of your people.
If you have lots of work available, mention it. Some people need the hours and will be happy to work many hours.
Immediate start – You make sure you do your due diligence and get the employee to start the same day. Surely a benefit.
Are you offering positions to the prospective employees with disabilities? – If your facility has not done so, offering employment to people with disabilities, can be a win win for everyone. If you do not know where to start, you may want to consider what the Courtyard Muncie at Horizon Convention Center (in Indiana) did. They were the first hotel with a training institute designed specifically for persons with disabilities. Article
Appearance – If your place looks good, mention it. Maybe even show pics. If you have a shiny new kitchen or a new modern bar, emphasize it. Particularly if you are looking for a cook. Some Chefs may even take a look through the kitchen before they decide on working for you. You are as much being checked out as they are. Show the employee around!
The culture – Do you have a happy work environment. Is this a good place to work (no grumpy boss.)
Location, public transportation and parking – Some people may not have a car so if public transportation is conveniently available, put it in the ad. If you offer on site parking, put it in the ad, particularly if your business is located in a congested area.
Within the hospitality industry, we are always looking for better people. As per an article on Glassdoor, filling positions in a candidate-driven market is more expensive and takes longer, more than ever, it behooves employers to write better ads that lead to calls from prospective employees you are more likely to want to hire.