Will Your Guests Remember You
It is amazing to me that none of the hotels we stayed at have offered even a small token of a gift, such as a simple fridge magnet, so that I would remember where I had stayed. I must say that, even in hotels where I had a great experience, I could not recall the exact name of the brand. Was it a Marriott? Was it a Westin? Maybe it was a Fairfield! The fact is, these are all Marriott owned brands but to remember which takes mental effort or digging up some old receipts – so passé. Is it even worth the time? Maybe! Maybe not! I do collect business cards but these get lost somewhere in my home. My fridge on the other hand is always where I left it. So is my can or bottle opener or my emergency light. And my cell charger too! And I am sure you can think of many other items you use everyday that could be branded with your contact information and given to guests at checkout.
According to Expedia, less than 0.5% of their customers search for a particular hotel brand when performing a hotel search. Really? Oh, what a surprise!
Would it be amazing if I could just kook at my fridge and readily find the name of my favorite hotel? Forget the OTAs. This, in term of easy access, they cannot beat. And every time I use my can opener, there it is; imprinted with a reminder of my favorite get away spot.
Yes, people do love meaningful and useful gifts. And these do not have to be expensive. Why oh why don’t hotels, resorts, inn…. give away these inexpensive reminders. These inexpensive 100s and even 1000s of impressions billboards. Compare that to an expensive outdoor billboard or even Adwords and their cost per impression. The fact is, the cost per impression of the right promotional item is less than any other form of advertising. And that does not take into account the lost opportunity costs.