Blog Post

Promotional Bags: One Of The Best Way to Get Your Brand Noticed


Promotional bags are one of the best way to get your brand noticed. They are essentially your mobile billboards carried around by people who may not have a vested interest in your brand, and thus, carry (no pun intended) a bigger impact.

Too often, though, marketers and business owners, go for what is cheap. Though, cheap may work in some situations such as very short term exposure and branded baggoodwill, it never works for long term impacts on your brand. Two problems happen. First of all, a cheap bag will quickly look horrible and send the wrong message about your brand, or maybe even better, it will quickly get thrown out. The funny thing is, if the marketer or business owner had, at time, just spent a little more, they woudl have had a bag that actually did the intended job.

It is amazing to us that, marketers who purchase promotional bags, will spend much time on the design/message to print, but give little attention to the bag they select.

As you may have noticed, more and more retailers no longer offer bags at check out. Which means that, customers, now have to bring their own bag. If they have a choice between a horrible looking bag and a nicely printed one, which do you think they will want to use? If your bag is eco friendly, that will add further to the appeal. If it is multi functional, that will even add more to the appeal. We can keep adding to how great your promotional bag can be but do understand that there are limits to your budget.

All of this and more is why you need to go beyond basic online shopping and make sure that you work with someone who is not just going to get you a cheap quote for a bag that may or may not get the results you want. And, by the way, hiring someone to help you along does not mean you will pay more for the bags. As a matter of fact, for the same quality bag, you may end up paying less with a professional. Your are certainly much more likely to get a far lower cost per impression.

To request a quote and information about our quality bags, please CLICK HERE! We wish you great success in all you do.


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