Are OTAs Really a Drain On the Hospitality Industry?
OTAs are actually a good thing for hotels as they are good at what they do, sell rooms online in a “one Stop Shop” manner. Is advertising cost something to be avoided? Of course not and OTAs are no more than another form of advertising.
The biggest issue with hotels is not OTAs but the hotels’ ability to bypass OTAs once a guest has stayed at a hotel. Some hotels are simply not giving their guests a reason to come back!
In other words repeat business is the actual key metric to track!
Contact us if you feel you need help maximizing your guests experience and repeat business with promotional products.