I could just do it myself in minutes!
It always fascinates me when a client says something like that. Maybe that is true but many more times than not, people do not realize how much of their precious time is actually spent selecting the “right” promotional product (or any other task for that matter).
Then, there is the issue of quality and selecting the right item and having true after purchase help and future follow ups and what item should you do next, and what else is available besides what pops up on the web…
It is even more of a puzzle to me that a Hotel (or resort, restaurant…) Owner, CEO, Manager, Director would not take advantage of free professional help and instead spend precious time looking at hundreds of items or just settle for the first few they find. I would imagine that, if they are spending any time at all looking for a promotional item to add to a campaign, it is an important component of that campaign and they should definitely use professional help – particularly if it doesn’t cost anything to do so.
And, If a manager is the one in charge of ordering promotional items, the owner of the business should absolutely make sure that the manager use outside help so that when the manager leaves the company, the outside help is there to maintain continuity to the next manager hired.
For example, I had a meeting with a new client with whom I had a lot of back and forth with on a promotional magnet for their fleet of trucks. Although we work mainly with hospitality clients (hotels, resorts, restaurants…) this was a retail establishment.
The first issue was the magnet artwork he sent us. We could have used his artwork, but the low quality would have given us much less than clear results (which we refuse to do). So, after a few emails explaining the value of clarity, he agreed on spending a few dollars ($15) to improve his artwork quality. Note that he originally approached us because the last magnet set he got from a popular online company did not print well and did not last long.
Then, as we were selecting the best magnet size, we ran into artwork magnet size incompatibility. In other words, the magnet itself was nice and wide, but the artwork only covered about 60% of the printable area. That Would not be so good unless we redid the artwork. Due to the cost of reworking the artwork, that was not an option. So we contacted two of our top (A+) suppliers and they came up with affordable ideas. The client liked it!
Then there was a question of how many smaller magnets and larger magnets we should do. So I took the time to go out and measure his trucks. I gave him some educated suggestions and he was able to maximize the available surface area for his magnets and stay within budget.
Then there was the personal delivery of the new magnets. Ours were much thinker and woudl last longer (his old one were so cracked we had a hard time removing them). The colors popped, which meant more potential customers on the street had a chance to see his company slogan. The new magnets were also larger and were more impressive.
Of course, there was so much more that we did that the client did not even realize such as selecting magnet strength and thickness, printing methods used for durability and vibrancy, quality of material, supplier rating and after sale customer service, country of manufacture (we get as much as we can made in USA), magnet shape, price comparing between several top rated suppliers (and negotiating)…
Most of us, who work alone on marketing or other projects, work through a very isolated process in our head and may believe that we have saved ourselves time and money. Unfortunately, that is rarely the case. We can only be experts at so many things. If you manage a hotel, then be an expert at that and hire others for their expertise. For me, my expertise is promotional products with all its intricacies. And because I choose to mostly help hospitality clients, I have come to understand their pains and needs and thus I have become a more reliable conduit between the hospitality industry and the promotional products industry.
If you are in hospitality (Hotel, Inn, Resort, Motel, Restaurant, Coffee House…), tell me what you need. Tell me about your next project and let me help you. Thank you!