Hospitality & Attracting Local Customers
As customers ourselves, we are, actually, very in tune with our process in deciding which hospitality facility (restaurant, hotel, resort…) we decide to frequent. They are certain things we unconsciously look for before we settle on a facility and, Ken Burgin, in his podcast really spells it out well – we strongly suggest you subscribe (and no, we don’t get paid to sponsor him!)
Some simple steps (that require time and effort!)
- Offer local produce!? Part of going away on vacation or a just a little get away, is feeling like you have gone away to a whole new place and experience even if it’s just 15 miles away. Offering locally sourced produce and other food items can truly add to that experience. make sure that you boldly mention that you offer and support local farmers and businesses.
- Your web site may be key. Not only does it represent you until customers experience the real thing but it may also be the only way potential customers will find you. It should be beautiful and easy to use. Your web site should also be informative. And don’t forget your call to action such as a phone number or web form.
- Social media – When posting on social media, it is important to post often and, for the hospitality industry, we suggest you post every day. Now, what can you write about every day? It should actually be fairly easy if you are truly involved in your business. As events happen, take note, write a short blurb and don’t forget photos. Posts with photos are much more likely to be noticed than just text posts.
- Be involved in local causes. Go online and find out what is going on and get involved. It does not have to be you, as the owner who always gets directly involved. Employees can be perfect for this. If you hear about a local competition, see which employees would like to get involved. More time than not, you will have more volunteers than you need.
- Host local meetings. These can be for people in your industry or who have parallel interests. If you are a hotel, you may want to invite individuals who are involved in the airline industry, tour industry, hospitality marketing…or even us!
- No matter how you get involved with the world around you and within your business, Make sure you take a lot of photos and, if possible, videos too and post them on your site and social media.
- try local Facebook ads. These are very targeted and can really help your business grow. Facebook ads may need a lot of time a tweaking to work well, but can be very worth it!
- Use the power of promotional custom printed products! OK, do we are a bit biased on this one but, if we were not, then we may be in the wrong business. When used properly, promotional products can be a great way to attract local customers to your hotel, restaurant or resort or some other hospitality business. Think big beautiful banner – and we are not just talking about that flat boring one you often see!