The Dad Hat is Back!
The Dad Hat is back! But what exactly is a Dad Hat?
The Dad Hat actually began as a pejorative name. To the people who named them, they simply didn’t look cool. The Dad Hat is a baseball cap with a slightly curved bill, made of unstructured canvas or cotton. Millennials, who at the time of its naming preferred the flat bill, would make fun of the outdated hats their dads wore everywhere, from little league games to family barbecues.
But what makes the Dad Hat relevant to your business?
Selecting a hat for your hotel team or to send to a customer is not just about its price or mail-ability. It’s essential to pay attention to who your hats will go to, and the more details you know, the more effectively your product will resonate with your chosen recipients, whether they’re hip, new-age millennials, or, yes, wearers of the beloved “Dad Hat.” Who knows, perhaps a hat is not even the best choice. Spending any amount of money on promotional items your intended market will not be receptive to is a waste of time, money, and the potential to reach a valued client in a way that a standard promotional flier can’t.
If a hat is what will work best, beware that vintage has become style once again, and the Dad Hats are now back in the cool. Not only that, they are better made and come in an even greater variety than they used to.
Do you have a group coming to your hotel, inn, or resort that would appreciate (and wear) a baseball cap? Maybe you have an event coming up, and you want to mail the hat to your prospective attendees- and yes, mailing a promo item ahead of an event can appreciably increase results. Or maybe the event has already past and you want to show your appreciation.
Run your ideas by our team of experts, and we will be happy to put our knowledge and expertise in the promotional product and hospitality industries behind your next campaign!