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How Mobile Is Redefining the Path to Purchase | By Laura Schierberl

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How Mobile Is Redefining the Path to Purchase | By Laura Schierberl
This blog post and infographic are courtesy of Adobe partner, Invoca. Portions of the data for the infographic
were pulled from Adobe’s Digital Index and Invoca’s 2016 Call Intelligence Index. If you’re anything like me,
you use your laptop for work and your mobile phone for just about everything else — sometimes, you even
use both simultaneously. I mean, how often have you been interrupted at work by your smartphone buzzing
with a new text message or push notification? And, it’s not just you. According to a recent Adobe study, 79
percent of people switch devices during a single online activity.

Source: Hospitality News
How Mobile Is Redefining the Path to Purchase | By Laura Schierberl

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