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Hotel Loyalty Programs and Promotional Products

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As we watched the videos below, a common theme seemed to be the importance of gathering valuable information about your guests and customizing guests’ stay to better meet their personal expectations.

In most hotels, little or no effort is made to ask guests valuable questions as they check out. If an effort is made, it may come across as too pressured and may negatively influence your guests’ experience and thus may also negatively impact their desire to return to your hotel.

We have often found that, when people are offered a small gift to answer a few questions, they are more likley to take the time to do so. This accomplishes multiple goals. First, you have gathered vital information about your guest. Second, by offering a proper gift, you have positively added to your guest’s experience. Third, the gift, which has your message and/or logo printed on it, reminds your guest of their hotel stay long after they have left and continues to serve as a billboard for others to see.

All those precious benefits at a very  small cost to your hotel.

You may still wonder what the connection is between hotel loyalty programs and promotional products. Gathering information and the effectiveness of your loyalty program seem to be directly related. As explained, promotional products can help you gather crucial information from your guests at very little cost. At certainly much less than, for example, offering discount coupons as incentives for information.


Hotel Business Roundtable: The New Face of Loyalty, Parts 1 – 3



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