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Donald Trump’s campaign spent more on hats than on polling!

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Are slogans on hats and t-shirts better than messaging of substance? Does it just come down to that simple slogan? So, if you have a tag line that is that simple…memorable it might help you break through!

The Washington Post – Donald Trump’s campaign has spent more on hats than on polling ($1.8 million on polling from June 2015 through September of this year and a  reported $3.2 million on hats – more).

The Intercept – Donald Trump is Spending More on Hats and Other Merchandise Than on Campaign Staff! Some GOP operatives and other political observers may consider that Donald Trump’s campaign is set up more as a publicity tour than a typical campaign.

NYMag.com – Donald Trump’s Campaign Spent Almost Twice As Much on Hats As It Did on Polling. According to Federal Elections Commission filings, Trump’s campaign has spent $1.8 million on polling from June 2015 to September 2016. By contrast, it has spent $3.2 million on “Make America Great Again” hats.

Forbes – “Make America Great Again” merchandise: $3.06 million. Second after advertising and media spending. Trump’s campaign has paid to get its message “Make America Great Again” slogan on a host of items: hats, shirts, bumper stickers, yard signs, mugs, pins and pens. Of the $2.5 million spent on such items, more than $1.2 million was just for hats and t-shirts. Trump sold the hats for $25 each and the t-shirts for $18 to $22. Not even cost was even covered through sold items!

AND MORE…

MSNBC – Donald Trump dropped $378,000 on ‘Make America Great Again’ hats in 2015’s final quarter!
U.S. News and World Report – Here’s How Much Donald Trump Spent on Hats…
Reuters – Donald Trump’s top campaign expense: hats and t-shirts…

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