Choosing a Personalized Promotional Item
OK, so you just need an personalized umbrella. You may be tempted to select the cheapest umbrella. You may decide to just go on the web, choose from what you find and just settle for the one that seems best (OTA style!). You may even call one of those web suppliers and, hopefully, speak to someone who knows about umbrellas, knows the hospitality industry and is truly interested in your needs and goals. Unfortunately, It is unlikely that this person, no matter how well intentioned, will even know which questions to ask you.
After all, maybe another promotional item would work better. Do you even need a promotional item? The answer answer to this and your other questions mainly depends on factors such as your target market, your budget and expectations.
Is this branded umbrella to be given away or sold? Are you targeting high-end clients and thus need a higher end umbrella? Should it be made in America? Would an eco-friendly item be important? Is the supplier socially responsible? Has the company you selected had issues with safety recalls in the past that could greatly affect your business?
Do you really want to think about all this when it costs you nothing to speak with a professional? At worse you will get a free education and be better prepared to find promotional items on your own. At best, you will not only save time and money but also get much better results from your promotional product campaigns. In conclusion, whether you manage a hotel, a resort, an inn, a restaurant or cafe just take 20 minutes and run your thoughts and ideas by someone who not only knows about the promotional product industry but also the hospitality industry.