Category Archives: Promotional Products Marketing

October 2017

Customized Items – So many options!

With So Many options Available? What and How to choose Wisely? As far as promotional items are concerned, there are more and more options available. Now a days we can custom print on just about anything. To top it off, more and more companies are offering custom printed items and prices can vary greatly. The questions is, what can you do to keep things not only simpler, but also get a good price and select an item that will meet Read More...

December 2016

Consumers Love Promotional Products

Americans have spoken: They love promotional products more than ever. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful, long-lasting advertising media. Also see PPAI study HERE Read More...

November 2016

Personalized USB Key – Great for Hotels

Being successful in a hotel industry isn’t determined by the number of new customers but by the effective retention of the customers. Next time they visit, give your guests two keys! One for their room and one they will keep and use – USB 2.0 Hotel Key! More Info: Personalized USB Key - Great for Hotels Read More...

Donald Trump’s campaign spent more on hats than on polling!

Are slogans on hats and t-shirts better than messaging of substance? Does it just come down to that simple slogan? So, if you have a tag line that is that simple...memorable it might help you break through! The Washington Post - Donald Trump’s campaign has spent more on hats than on polling ($1.8 million on polling from June 2015 through September of this year and a  reported $3.2 million on hats - more). The Intercept - Donald Trump is Spending More Read More...

August 2016

Promotional merchandise makes people smile

Promotional merchandise makes people smile. It allows you to say thank you directly to a customer, which makes them feel appreciated, and therefore creates a loyalty to your brand. Proof of this can be found in a survey conducted by the British Promotional Merchandise Association (BPMA), which found that promotional products are six times more effective at making your customers feel appreciated than methods of print, web, direct mail, and TV. This effect is even greater when the product you send is Read More...

May 2016

Do Your Promotions Stand Out?

Make It Memorable Cost per impression is a good metric but, ultimately, you want your promo product to invite the client or prospect to pick up the phone and call your business. You need to make your promotional product stand out and differentiate your approach from the slew of other marketing materials your prospects or clients receive. Combining products creatively and using unique packaging can help you achieve that. In the process, don't forget to make your promotion as individually and/or Read More...

March 2016

The Power of Promotional Products

There is no question, promotional products do work. So why is it that some Sales Managers, General Manger and Owners in the Hospitality Industry do not get the results they were expected or even close to that when using promotional products? In most situations, I have found that three main factors greatly influenced the results: The Right Promotional Product - That seems so obvious to some, but I  so often found that the selection of a promotional item was Read More...
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