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Boutique Hotel Strategies Against Airbnb’s | By Olivia Gray

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Boutique Hotel Strategies Against Airbnb’s | By Olivia Gray
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with, and we
have yet to see just how widely it will impact the lodging industry. Airbnb’s remarkable success and a $25
billion valuation has come at a cost to competitors. It claimed almost $1 billion in disruption revenue last year
by some estimates and revenues jumped 89 percent in July 2016 compared to the same period last year,
cites Crowne Plaza Stamford according to new data from ecommerce analytics firm Slice Intelligence. At the
current rate of expansion, Airbnb, which boasts 550,000 listings in 34,000 cities, may soon earn the title,
“World’s largest hotel chain”. Airbnb is now expanding from its base of millennials and budget stays into
segments hoteliers perhaps hold most dear: business and luxury travelers.

Source: Hospitality News
Boutique Hotel Strategies Against Airbnb’s | By Olivia Gray

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