Author Archives: Print Escape, LLC

October 2017

Customized Items – So many options!

With So Many options Available? What and How to choose Wisely? As far as promotional items are concerned, there are more and more options available. Now a days we can custom print on just about anything. To top it off, more and more companies are offering custom printed items and prices can vary greatly. The questions is, what can you do to keep things not only simpler, but also get a good price and select an item that will meet Read More...

August 2017

When Something Goes GNORW

Yes, we all want to give amazing customers service and see every project go as planned or much better than planned. But, there are those, hopefully rare times, when things just don't go as planned. And that is when some of the greatest customer service can happen. You clients can get what they need from many different suppliers . But nothing will say I am here for you than when something goes wrong and you do everything you can (and Read More...

February 2017

Do You Have Cheap Car Magnets?

Client emailed: Do you make car magnets? I replied: Yes! Do you know what size you need? Or do you want me to just send you quotes for standard sizes (which is usually cheaper)? Thank you! Client: Quotes for standard sizes please. Looking for round or oval. Thanks!  I replied: OK, I will have quotes for you later today. Thank you! I replied later in the day: Hello Mrs. Client, Price on magnets would be as follows. These are all outdoor magnets. Minimum Read More...

January 2017

Trashing hotels reputations online and chronic complainers!?

We recently did some work for a local hotel. As we were talking about improving guests experience, the hotel manager mentioned a group that had stayed at the hotel and seemed to have had a few bad experiences during their stay. Although the manager was going beyond the call of duty to please these guests, complaints came coming from what appeared to be truly unpleasable guests. This manager offered apologies, refunds and more but the guests never seemed satisfied. In Read More...

How to Select a Promotional Tumbler

They are so many tumblers to choose from it can be very overwhelming. Particularly, if you are looking for something new or different than you previously used. It really all comes down to what is important to your audience. In other words, if you will be giving away or selling the tumblers to a group of environmentalist you want tumblers that have as little impact on the environment as possible. For health conscious guests, BPA free is a first good Read More...

Are OTAs Really a Drain On the Hospitality Industry?

Are OTAs really such a bad thing for hotels? OTAs are actually a good thing for hotels as they are good at what they do, sell rooms online in a "one Stop Shop" manner. Is advertising cost something to be avoided? Of course not and OTAs are no more than another form of advertising. The biggest issue with hotels is not OTAs but the hotels' ability to bypass OTAs once a guest has stayed at a hotel. Some hotels are simply Read More...

Focus on the tangible!

Hotels need to learn from Macy's mistake and focus on the power of the tangible. There is too much focus on OTAs and everything digital. Some hotels forget about the weight a positive tangible experience can carry. Yes, leverage the internet to enhance the experience as opposed to looking at the internet as the competition or a separate shopping choice. Look at the Syfy movie Star Trek and its holodeck experience. No matter how much we become digitally efficient, we will Read More...

Most people are confused when it comes to promotional products!

It’s about $$$ and “Sense”?! Most people are confused when it comes to promotional products! They ask questions such as, is the product of good quality? Is it well priced? is the print going to last? But very few actually ask the number one question they should be asking - Is this promotional product going to have the impact on my audience that I expect? That is the question anyone using any promotional product should be asking! Who cares if it’s cheap if none of Read More...

I could just do it myself in minutes!

It always fascinates me when a client says something like that. Maybe that is true but many more times than not, people do not realize how much of their precious time is actually spent selecting the “right” promotional product (or any other task for that matter). Then, there is the issue of quality and selecting the right item and having true after purchase help and future follow ups and what item should you do next, and what else is available Read More...

December 2016

Hotel Loyalty Programs and Promotional Products

As we watched the videos below, a common theme seemed to be the importance of gathering valuable information about your guests and customizing guests' stay to better meet their personal expectations. In most hotels, little or no effort is made to ask guests valuable questions as they check out. If an effort is made, it may come across as too pressured and may negatively influence your guests' experience and thus may also negatively impact their desire to return to your Read More...
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